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Forever with you

since 1968

What drives us...

… are the wonderful stories you write with our products
… that we are part of your family
… that we can accompany your milestones
… that you laugh with us, play, discover the world and cuddle a lot

Making families happy - that's what we work passionately for every day.

Who we are

We are a family business from Upper Franconia in Bavaria

The history of the sigikid brand begins in 1968 with the founders Sigrid and Josef Gottstein, the parents of the current company owners Axel Gottstein and Eva Frecea. The entrepreneurial couple Sigrid and Josef Gottstein firmly believed that you are never too old to cuddle and play, which makes sigikid one of the best-known children's brands in Europe to this day.

At that time, the first sigikid children's products were created - small toys and wooden cars with beads as wheels. Textile products were soon added, e.g. our cuddly blankets, which are still popular today, and also the first large, soft - and for the time unique - cuddly toys. Printed fabrics were sourced from Scandinavia and the first children's fashion collections were sold to upmarket specialist retailers.

The entrepreneurial couple Sigrid and Josef Gottstein firmly believed that you are never too old to cuddle and play, which makes sigikid one of the best-known children's brands in Europe to this day.

Incidentally, the brand name is a combination of the founder's first name "Sigi" (an abbreviation of Sigrid) and "kid".

sigikid toys are invaluable companions throughout childhood. They share all the big and small moments in a child's life and are often the first to be on hand to comfort and cuddle. All they need is a spin in the washing machine from time to time. Otherwise, our products are designed to last a long time and are often passed on to the next generation.

Do you have any questions or suggestions about our brand or our company? Then write to us personally at family-gottstein@sigikid.de.

Unsere Mission:
Wer kuschelt kann die Welt verändern

Ein asiatisches Sprichwort sagt: Wer kuschelt, lebt besser.
Dabei hat Kuscheln viel mit einem menschlichen Bedürfnis zu tun, das jeder von uns hat: Nähe und Geborgenheit.

Die menschliche Antwort darauf ist die Umarmung. So wiesen Forscher der japanischen Toho-Universität durch Überwachung der Herzfrequenz von Neugeborenen nach, dass die Umarmung eines Elternteils mit „mittlerem Druck“ am besten beruhigt – und zwar sowohl die Babys als auch die Eltern.

WER KUSCHELT, KÄMPFT NICHT.
WER KUSCHELT, KÜMMERT SICH UM ANDERE.
WER KUSCHELT, ZEIGT GEFÜHLE.

Our mission:
Those who cuddle can change the world

There's an Asian proverb that says: "He who cuddles, lives better. But cuddling has a lot to do with a human need that we all have: Closeness and security.

The human response to this is the hug. By monitoring the heart rate of newborns, researchers at Toho University in Japan have shown that hugging a parent with "medium pressure" is the most calming - for both babies and parents.

THOSE WHO CUDDLE DO NOT FIGHT.
THOSE WHO CUDDLE TAKE CARE OF OTHERS.
THOSE WHO CUDDLE SHOW EMOTION.

Children need Colors

US child psychologist Ann-Louise Lockhart told the Wall Street Journal: "It's important to expose children to learning colors to help them with their visual perception. Variety is important for brain development." But colorful also stands for openness.

As a company, we are open to everyone and exclude no one. Colorful is a commitment to humanity in all its diversity and uniqueness. It is a commitment to a multipolar world order in which everyone can lead a happy life.

Kinder brauchen Farben

Gegenüber dem „Wall Street Journal“ erklärte die US-Kinderpsychologin Ann-Louise Lockhart: „Es ist wichtig, Kinder dem Lernen von Farben auszusetzen, um ihnen bei ihrer visuellen Wahrnehmung zu helfen. Abwechslung ist wichtig für die Gehirnentwicklung.“ Bunt steht aber auch für Offenheit.

Wir sind als Unternehmen offen für alle und schließen niemanden aus. Bunt ist das Bekenntnis zur Menschheit in ihrer Vielfalt und Einzigartigkeit. Es ist das Bekenntnis zu einer multipolaren Weltordnung, in der jeder glücklich sein Leben führen kann.

Unsere Produktwelten


Our product worlds


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Do you have a question about our products or would you like some advice?
Our customer service team will be happy to help you.